“Lady Number Thirteen”, to be directed by Jaume Balagueró, (Rec, Sleep Tight) who has carved out solid international recognition thanks to his unique style. Global distributors know that his second feature Darkness made $25 million in the USA and are always interested in hearing about his next film. The aim is to launch Balagueró’s latest project at the Cannes Film Market to generate pre-sales that will finance the film.
We began with “Lady 13th” screenplay, synthesizing and transforming its pages into a striking visual concept.
We conceptualized and produced the graphic design for the poster, the vertebrae behind any film communication campaign.
We also focused the campaign on interactive e-mailing for pre-market presentations.
The campaign was a success, given the number of meetings generated at Cannes.