BCN Bike wanted to develop content for its new website in two languages: Spanish + English.
The intended market of BCN Bikes is tourists who come to visit Barcelona. We needed the information to target the local public as well as the tourists.
Our goal was not simply to translate literally from one language to the other; but to think in English and to think in Spanish.
By doing so, we worked with each language, so that the nuances and tone of each one of them are genuine and communicate a clear message.
The campaign was a success, given the number of contacts generated by the new website.